Why is it that the release of any new science based medicine is met with cynicism around the cost and fears of side effects? “Surely there’s a natural alternative that’s not making some pharmaceutical company rich!”

Meanwhile the Wellness Industry’s product launches are lapped up with wide-eyed “oohs” and “aahs”, regardless of how mind numbingly stupid the pitch is, outrageous the claims made or how expensive the superbly presented product is. No evidence of efficacy and no justification of the price except for words like ‘natural’, ‘organic’ and the ultimate insult, ‘scientific’. These words seem to be particularly expensive. I’m from a marketing background, so I am not judging these businesses, they’re just doing business. It’s the susceptibility of the public to believe ‘woo’ over science based medicine that infuriates me.

To me the problem lies in the claims. Science based medicine is not allowed to make claims outside of the evidence they can demonstrate and only then after the entire appropriate scientific community has attempted to destroy that evidence (the scientific method). The end result is that any new pharmaceutical product will take many years to arrive on the market, and come packaged with a couple of pages of disclosures and cautions about dosage and any side effects that are even remotely possible - by law!  All this compliance is not only imperative for public safety, but also very bloody expensive.

Commonly, the only information the Wellness Industry offers is a long list of ailments the wonder product will treat (and don’t assume because a product includes the word natural that it is harmless - arsenic is natural), fluffy marketing words and jargon. How is this legal? I don’t mind that they can use evocative and largely meaningless marketing words, but claims of efficacy without evidence should be illegal.

Black and white illegal. It’s dangerous!